Cynthia Chen

Cynthia Chen serves as the President of North America Consumer Health at Reckitt since August 2019, leading efforts to improve the health of over 150 million individuals through a diverse portfolio of science-backed health brands. In addition, Cynthia holds a board member position at the CHPA since July 2020. Prior roles include Managing Director/CEO of General Mills China from August 2017 to July 2019, where oversight included brands like Häagen-Dazs and Yoplait, and Global Vice President of the Pain Relief Category at GSK in 2016-2017, focusing on strategic growth for well-known brands like Panadol. Cynthia’s earlier experience at Mondelēz International spanned multiple leadership roles, including Global Head of eCommerce & Ventures and Global Head of Innovation for the Gum Portfolio, alongside serving as Chief Marketing Officer for Mondelez China and managing flagship brands such as Oreos.