Gigi Yip

Gigi Yip is a seasoned digital strategist with extensive experience in account management and campaign execution. Currently serving as Senior Manager of Account Strategy at RDS Digital Solutions Hong Kong since March 2019, Gigi leads a team of digital strategists, developing comprehensive digital campaign strategies across various sectors including E-commerce, FMCG, and Consumer Electronics. Prior roles include Manager of Digital Strategy and Assistant Manager of Digital Strategy, where Gigi cultivated strong client relationships and optimized campaign results. Earlier experience includes a Senior Sales Operations Executive position at Pixels Limited, where Gigi enhanced campaign strategies for diverse key accounts. Gigi holds a Bachelor of Business Administration in Marketing from The Hong Kong Polytechnic University and has internship experience in social media management and event marketing.