Anna Laura Massad

Anna Laura Massad is a highly experienced Senior Product Designer currently working at Reach plc since September 2021, where responsibilities include collaboration with UX and development teams to ensure product integrity and strategic design evaluation. Additionally, Anna serves as a Design Mentor at the University of the Arts London, guiding final year students and recent graduates in their transition to the industry. Previously, Anna held roles such as Senior Lead Designer at LIVEPOSTER, where leadership in the ideation and execution of digital campaigns was key, and Design Executive at Bird & Bird, contributing to brand development and UX/UI guidance. Anna's earlier experiences include creative roles at Herbalife, Agencia DPI in Brazil, and Universidad Europea de Madrid, alongside a foundational internship at MAIS GRUPO. Educational qualifications include a BA in Digital Design and Graphic Design.