Taya Kenny

Taya Kenny is an accomplished marketing professional with extensive experience in retention marketing and customer relationship management. Currently serving as the Director of Retention Marketing at Recognition Media since September 2022, Taya orchestrates a CRM program for multiple B2B properties and has significantly enhanced customer engagement and retention metrics through data-driven strategies. Prior to this role, Taya held senior management positions at Misfits Market and Macy's, where communication programs and omnichannel marketing strategies were developed and executed to boost retention and customer lifetime value. Taya's career also includes roles at Sofar Sounds, Time Out Group plc, and various freelance writing positions. Taya earned a degree from the University of California, Los Angeles, between 2006 and 2010.