Jennifer Reed

Media Planning & Buying Director at Red Chalk Studios

Jennifer started her career in advertising in Hampton Roads in the early 90s, working on the station side. After helping local clients grow their businesses for over 16 years, she realized she wanted to help them with more than just one TV station, so she started her own media agency. Since then she’s handled media buys for clients in over 40 TV DMAs across the country, and has become and integral part of the Red Chalk team. Her favorite part about media buying — aside from the great friends and colleagues she’s made and worked with along the way — is getting the pieces to fit together: budget, goals, stations, flight weeks… It all starts out as notes on a page and turns into a media plan that gets results!


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