Michael Gerenser

Director of Marketing at REDCOM Laboratories, Inc.

As the head of REDCOM’s marketing department, Michael is responsible for the company website, digital marketing campaigns, trade shows, advertising, and corporate communications. He leads a team of marketing professionals who work together to drive growth and win customers.

Michael holds a bachelor’s degree in New Media from the Rochester Institute of Technology and an MBA from RIT with a concentration in Digital Marketing and Leadership.

Michael began his career at REDCOM in 2004 as a creative designer in the marketing department, where he supported the sales staff by developing customer-focused collateral, presentations, and promotional materials. Six years later, Michael moved on to lead the company’s marketing communications efforts. As a REDCOM veteran, Michael knows the ins and outs of the company and is excited to be part of the next chapter in REDCOM’s history.

Michael is a third degree black belt in Kuk Sool Won, an activity which strengthened his skills as a leader. In Michael’s free time he is always fixing and building things in his workshop at home, and he enjoys kayaking, biking, and taking walks with his wife and three dogs.

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