Alejandro Serralde is the founder of Reddin Consultants and Reddin Assessments. With a background in Chemical Engineering from Universidad Nacional Autónoma de México, Alejandro spent over a decade as a Senior Manager at Procter & Gamble before establishing their successful consulting firms. Reddin Consultants has worked with over 3,000 organizations in Latin America, while Reddin Assessments uses behavioral data to improve performance globally.
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