Alba Baños Gándara

Alba Baños Gándara has a diverse work experience in digital strategy, digital analytics, paid traffic consulting, and e-commerce management. Alba started their career as a Practicum Student at Bridge Mediatech S.L, where they were responsible for detecting and managing contextualized digital content for the mashTV application and analyzing user behavior. Alba then worked at Mr Wine as an Online Marketing & E-commerce specialist, where they updated the web catalog and conducted market research and competitor analysis. Alba then joined Hicom & Technology Business S.L as an e-commerce manager, where they defined, developed, and launched the e-commerce platform, conducted market analysis, negotiated with suppliers, and managed budgets. Alba then transitioned to Hotusa as a Digital Media Analyst, overseeing paid traffic campaigns, defining objectives and KPIs, optimizing ROI, and analyzing web navigation and user experience. Their most recent role was as the Head of Digital Strategy at Redegal, where they developed digital analytics plans, including measurement plans and implementation strategies using Google Tag Manager, Google Analytics, and Firebase. Alba also worked as a Paid Traffic Consultant, creating online traffic and conversion campaigns, launching affiliate campaigns, and optimizing online advertising campaign results.

Alba Baños Gándara completed a Master's degree in Web Analytics, Usability, and User Experience (UX) at IEBS from 2017 to 2018. Prior to that, they obtained a Bachelor's degree in Consulting and Information Management from Universidade de Vigo, spanning from 2010 to 2014. No specific field of study is mentioned for either degree.