Lori Appleman

Lori Appleman has over two decades of management experience in companies of all sizes. Lori began their career as the Owner of Austin in Action in 2005, where they founded, designed, managed, and wrote content for the company website. Lori then became the Sales and Marketing Director at The Human Solution in 2007, directing sales and marketing initiatives that doubled sales in the first twelve months and increased sales by 35% in 2009. In 2010, Appleman became an E-Commerce Consultant and Vice President of Sales and Marketing for Peripheral Logix/Ergoprise, where they increased company visibility and sales by redesigning and creating the new Ergoprise.com website. Lori then moved to Precision Camera & Video in 2011 as the ECommerce Director, launching the new website in three months and achieving above plan sales and margin within four months. In 2013, Appleman became the Online Marketing Manager at Genesis Today, Inc., leading the charge to revamp the company's entire Internet marketing strategy. Lori then became the Marketing Director at Key Ingredient in 2014, developing the go-to-market plan and being deeply involved in product strategy and development. In 2015, Appleman became the Ecommerce Marketing Director at TechZilla.com, and also Co-Founder & ECommerce Consultant at Redline Minds. In 2016, they became the Director of Ecommerce at Renew Logic, setting up the technology required to run the operation, setting up the marketing programs and training staff.

Lori Appleman's education history includes a Bachelor of Science (BS) with Honors in e-business from the University of Phoenix (2009-2012), a course in Fashion Design from Parsons School of Design - The New School (1991), Digital Electronics from Foothill College (1982-1984), Electrical Engineering and Business from California State University-Sacramento (1980-1982), and Design and Agricultural Economics from the University of California, Davis (1977-1980). Additionally, they have obtained certifications in Web Analytics (Market Motive, 2015), Digital Advertising (Market Motive, 2015), Google Analytics Tag Manager (Google Analytics Academy, 2015), Internet Marketing Fundamentals (Market Motive, 2015), Klaviyo product certificate (Klaviyo, 2022), and Google Adwords Certification (Google AdWords Certified, 2016).