Ashley Shaffer

Ashley Shaffer serves as the Chief Marketing Officer at Redscout since January 2024, where the focus is on guiding brands through strategic and design-driven enhancements. Additionally, Ashley has been a Beachhead Brand Advisor at New Zealand Trade and Enterprise since November 2023, providing strategic insights for North American market penetration. Previous roles include Chief Brand Officer at Outerknown, Board Member at November Project, Inc., and Global Brand Strategy at Netflix, where achievements included establishing Netflix's Brand Architecture framework and leading high-profile brand partnerships. Experience also includes directorial and senior roles at PREACHER and IDEO, respectively, and a foundational career at Arnold Worldwide. Ashley holds a Bachelor of Arts in American Studies and Spanish from Wellesley College.