Alecxia Riddell

Alecxia Riddell is a skilled marketing professional currently serving as the Paid Search and SEO Manager at Reebok since October 2022, responsible for overseeing the development and execution of extensive paid search and shopping campaigns across multiple platforms and managing a $7.5 million annual budget. Previous experience includes serving as Digital Marketing Manager at W.B. Mason Company Inc., where Alecxia demonstrated expertise in PPC campaign management, project oversight, and social media strategy, as well as holding roles as a Senior Marketing Analyst and Category Merchandising Specialist within the same company. Alecxia's early career featured positions as a server at Capo Restaurant and Supper Club and a part-time supervisor at Lucky Brand. Educational qualifications include an MBA in Marketing from Johnson & Wales University and a degree in Fashion Merchandising & Retail Marketing from the same institution, complemented by a study abroad experience in Magazine Editing and Publishing at Florence University of the Arts.