Laura Smith

Senior Manager Business Planning at Reebok

Laura Smith currently serves as Senior Manager of Business Planning at Reebok, a position held since October 2022. Prior to this role, Laura was the Reebok Merchandising Manager for Apparel & Accessories from August 2016 to April 2022, where responsibilities included managing the Performance and Lifestyle Apparel and Hardware categories for Australia and New Zealand, as well as leading the creation of Go-To-Market tools. Additional previous experience includes various roles at Reebok, such as Women’s Apparel Product Manager and Proposal Development Coordinator at Compass Group. Laura holds a Bachelor of Science degree in Marketing from Providence College.

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