Brad Lyle

Brad Lyle currently serves as the Regional Director at RSP Nutrition since December 2023, while maintaining the role of Vice President of Sales West at ShineWater since June 2020. Lyle has extensive experience in national sales, as evidenced by the position of Sr Director of National Sales at Perfection Snacks since July 2018 and previous roles at Reed's Inc. starting April 2015 as RSM. Additional experience includes serving as Regional Sales Manager for True Drinks, Inc. and Boylan Bottling Co., as well as Regional Manager at Jones Soda Co. and Territory Development Manager at Killer Buzz. Lyle's career also includes positions at New Leaf Brands, Inc. and Jones Soda Co., where responsibilities involved building relationships with DSD distributors and driving sales growth through strategic program development.