Sarela Herrada

Sarela Herrada is a co-founder of SIMPLi, where a focus on sustainable food sourcing aims to enhance the integrity and traceability of ingredients through collaboration with international farming communities. In addition, Sarela serves as a board member of the Regenerative Organic Alliance, promoting practices that support healthy soil, animal welfare, and fairness in the agricultural sector. Sarela's previous experience includes serving as the director of food and beverage at CAVA, playing a key role in the brand's growth and supply chain strategies, as well as holding managerial positions at Mayorga Coffee, Manhattan Associates, Kraft Foods, and GE Transportation. Sarela holds an MBA from The Wharton School and a Bachelor of Science in Industrial Engineering from Penn State University.