Lauren Xu

Lauren Xu is an accomplished professional in the fashion industry with over 27 years of experience. Currently, Lauren serves as the Retail Marketing Manager at Reima, a global leader in active kids wear, since September 2018. Prior to this role, Lauren held the position of Senior Brand & Marketing Manager at Global Brands Group, where responsibilities included managing international kids fashion brands and overseeing various marketing initiatives. From March 2004 to November 2013, Lauren worked at Shanghai Longtrust Trade Co., Ltd. in multiple capacities, including designer and brand manager, gaining extensive experience in fashion management. Earlier in the career, Lauren was the Design Manager at IVY HOUSE and began as a Fashion Designer at McGregor Men’s wear Co.,Ltd., where foundational knowledge in brand management and design was acquired. Lauren graduated with a Bachelor’s degree in Fashion/Apparel Design from Jiangnan University in 1996.