James Wilson serves as the European Digital Media & DTC Strategy Lead at Samsung Electronics since May 2022. Prior experience includes roles as Growth Advisor at Optimale, where contributions led to the company's acquisition by Manual.co, and Head of Digital Marketing & CRM and Head of Digital Marketing at T.M.Lewin. Additional positions held encompass Senior Performance Marketing Manager at River Island, Senior Digital Marketing Manager and Digital Marketing Manager at Emirates, Digital Marketing Manager at PureGym, and Assistant Digital Marketing Manager at Lloyds Banking Group. James began the career as a Digital Marketing Executive at Hitachi Capital (UK) PLC and as a Marketing Assistant at SICL Ltd. Educational background includes a Bachelor of Science (BSc) in Business and Management Studies from the University of Bradford.
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