Ayesha Khan

Director of Reputation Management at Renaissance

Ayesha Khan has eight years of professional experience in the field of marketing and healthcare. In 2008, they began their career as a Resident at Abbasi Shaheed Hospital where they consistently ensured standard quality control services through timely admission, consultation, evaluation, diagnosis, and non-surgical treatment of patients with general medical problems and health issues. In 2009, they became a Resident Medical Doctor at Healthcare Hospital where they ran independent OPD, performed cardio-pulmonary resuscitation on critical patients, and performed catheterization on admitted patients. In 2011, they worked as a Research Fellow at NYU Langone Medical Center where they contributed to ongoing clinical trials, managed patient data and analysis, and contributed in Alzheimer research publication and literature reviews. From 2012 to 2016, they were self-employed as a Web Content & Social Media Expert, a Market Research Consultant, and a Marketing Consultant. In 2016, they became a Director of Reputation Management and a Director of Social Media Marketing at Renaissance, where they stayed on top of current trends, social ad platform changes and social advertising strategies to ensure their SM efforts to promote clients were leading-edge. Ayesha also created, maintained and optimized social media advertising campaigns, tracked and reported analytics for social marketing campaigns, and conducted market research, competitive audits, and audience segmentation for social marketing campaigns and community management for clients.

Ayesha Khan received their MBBS from Karachi Medical and Dental College between 2003 and 2008. Ayesha then attended Bahria College Karachi from 2000 to 2001. In 2013, they completed their Master of Business Administration (M.B.A.) from Drexel University's LeBow College of Business, specializing in Business, Management, Marketing, and Related Support Services.

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