Tracy Reiff

Tracy Reiff is a seasoned professional with extensive experience in sales and category management across various organizations. Currently serving as a Partner at ReposiTrak®, Tracy previously held the position of Principal at TLR Sales Consulting, leading sales strategies for startups like Purpose Tea. In a significant role as VP of Category Management at Brookshire Grocery Company, Tracy managed a DSD category team responsible for over $800 million in annual revenue. Tracy's impactful career includes leadership roles at Diversis Capital LLC, CROSSMARK, Nathan & James Group, and a long tenure at PepsiCo, where Tracy achieved notable sales growth and earned prestigious recognition. Tracy holds a Bachelor of Science degree in Marketing & Communications from Florida Southern College.