Sarah Popkin

Sarah Popkin serves as the Director of Paid Search at Resident since June 2024, following a tenure at Junction 37 where Sarah held the position of Senior Partner and Head of Performance from October 2019 to January 2024. At Junction 37, Sarah managed multiple teams in Paid Search and Analytics, overseeing substantial eCommerce campaigns with a focus on maximizing revenue and efficiency. Previous experience includes roles at Performics as Media Director of eCommerce and AMP Agency as Search Supervisor, alongside significant responsibilities at Adlucent where Sarah supervised various teams and optimized search campaigns for retail clients. Early career achievements include managing online marketing initiatives as Webmaster and Director of Marketing and Online Social Media at Elysium. Sarah's academic background includes a BA and MS in Economics from Hunter College and The University of Texas at Austin, respectively.