Bastien Dubuc's work experience is as follows:
- Head of Growth at Resistant AI since 2023. In this role, they protect digital lenders and other fintechs from document fraud by improving risk and fraud controls.
- Consultant, Growth Marketing from 2020 to 2023. Bastien advised startup founders and CEOs on B2B Growth Marketing strategies in the fintech and SaaS industries.
- Customer Growth Lead at Gen™ from September 2022 to March 2023.
- Head of Growth Marketing – Europe at Avast Software from September 2019 to September 2022. Bastien built and led the Growth Marketing team for Europe, developing and executing a comprehensive PLG strategy. Bastien also served as the Country Manager – France at Avast Software from September 2016 to September 2022, overseeing operations, strategy, and marketing.
- Digital Marketing Manager at Avast Software from September 2016 to March 2017. Bastien ran scalable in-product upsell and cross-sell A/B tests to improve conversion and retention.
- Country Manager at AVG Technologies from September 2016 to August 2022.
- Growth Marketing Manager at HMA VPN in 2016-2017. Bastien led strategic planning and management of customer acquisition and monetization initiatives.
- Ecommerce Manager at Decathlon.fr from September 2014 to September 2016, optimizing customer experience and digital sales.
- Running / Fitness Department Manager at Decathlon.fr from August 2012 to September 2014. Bastien developed employees, managed profitability, and achieved sales goals.
- Marketing Communication Manager at Lafuma in 2011-2012.
Bastien Dubuc completed a Master of Science (MSc) in Management, with a focus on Marketing, Economics, and Strategy, from IÉSEG School of Management from 2010 to 2012. Prior to that, they obtained a Bachelor of Arts (B.A.) in International Business and Management, focusing on International Business, Sales, Marketing, and Economics, from London Metropolitan University from 2009 to 2010. In their undergraduate studies, they earned a Bachelor's degree in Business Administration, specializing in Business Strategy and Law, Marketing, Sales, Management, Accounting, Supply-Chain, and Economics, from Université Paris Cité between 2007 and 2009. Bastien Dubuc also holds various certifications including Google Ads Search, Google Analytics, HS Content Marketing, HS Email Marketing, Medallia Customer Experience, and Salesloft Platform Expert Certifications.
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