Huub Verstraaten

Huub Verstraaten is a seasoned professional in the fields of sustainability and marketing, currently serving as the Founder of Retour de France, which aims to revolutionize the traditional wine industry by offering artisanal French wine in reusable bottles. Prior experience includes leading Mission Reuse at Enviu, focusing on transitioning from single-use to reuse in the Netherlands, and overseeing buying and e-commerce at Pieter Pot, the first waste-free online supermarket in the region. Huub has held various roles at Coca-Cola Europacific Partners, Hero Benelux, HJ Heinz, and ABN AMRO Bank, developing market strategies and optimizing product assortments. Huub holds a Master's degree in Strategic Management and a Bachelor's degree in Business Administration from Tilburg University.