Irene Martínez Carrillo

Irene Martínez Carrillo has a wealth of experience in marketing and communications. Irene is currently the Head of Marketing at Reveni, a role they have held since 2022. Prior to this, they were the Head of Marketing and B2B Content & Marketing Automation Specialist at Bdeo from 2021. From 2017 to 2021, they were the Acquisition & Retention Marketing Lead at Aplazame, where they were responsible for defining automated processes for lead capture and management, as well as lead nurturing. Irene was also the Social & Content Manager at The Hero Camp from 2017 to 2021. From 2014 to 2017, they held the roles of Growth Marketing Manager and Growth Marketing Manager Spain at Launchmetrics, where they identified market trends to contribute to the local and global strategy of the company, defined and executed awareness programs through content production and planning, and set the company's public relations actions in Spain. Irene also held freelance roles as a Social Media Manager for various companies in the language teaching, foreign stays, and sports sectors, where they were responsible for designing, planning, and implementing the company's online strategy, analyzing and interpreting data, and designing the social media plan and defining objectives and KPIs. From 2014 to 2013, they collaborated with Busco en Londres, creating content for the corporate blog and facilitating information on various topics of interest to Spanish speakers arriving in London. Irene was also the Social Media Manager at CodersCode from 2013 to 2014, where they designed and planned the company's strategy in various social media, analyzed and interpreted data. From 2013 to 2014, they were the Marketing Intern at LeadGenerators, where they were responsible for link development, monthly reporting, and social media research and content creation.

Irene Martínez Carrillo's education history includes a Bachelor of Business Administration (B.B.A.) from Universidad Rey Juan Carlos, which they obtained from 2007 to 2012. Irene then completed a Máster en Analítica Web from KSchool from 2014 to 2015. In 2017, they attended The Hero Camp for a Curso Digital Product Manager. In 2022, they completed a Taller de UX Writing y Microcopy from LA NAVE NODRIZA. Additionally, Irene has obtained four certifications: Hubspot Marketing Software Certified and Hubspot Sales Software Certified from HubSpot in 2018, Email Marketing from HubSpot in 2016, and Inbound Certification from HubSpot in 2016.