Hendrik Haandrikman

Hendrik Haandrikman has a long and varied career in the digital entertainment space. Hendrik began their career in 2005 as an Advisor for multiple (stealth) startups in the digital entertainment space. In 2006, they took on the role of Head of Growth for a startup in the digital entertainment space, in which they managed to transition the company from 98% ad-funded to 100% consumer funded in year #1, and engaged 85%+ of the country's top 50 web destinations in revenue-share partnerships in year #2. In 2015, they became a Growth Hacker for I-Advise, where they ran marketing and sales for the complete portfolio of niche webshops in the b2b and b2c space. In 2016, they took on two roles: Founder of Gimmerce, an ecommerce lifestyle business, and Head of Growth Marketing for Divitel, where they built a growth-driven marketing machine from scratch. In 2018, they became the VP of Growth Marketing for Bitrise. Most recently, in 2022, they took on the role of VP of Marketing for RevenueCat, where they are responsible for growing the company and unlocking the power of subscriptions to increase mobile monetisation.

Hendrik Haandrikman's education history includes studying Cultural Sciences at Erasmus University Rotterdam from 2004 to 2005, Commercial Economics - Specialization in Marketing Management at Inholland University of Applied Sciences from 2003 to 2004, Applied Psychology at Rotterdam University of Applied Sciences from 2002 to 2003, Visual Information/Communication Design at Rotterdam University of Applied Sciences from 2001 to 2002, Communications, Advertising and Design Management at Inholland University of Applied Sciences from 2000 to 2001, Graphical Arts at Willem de Kooning Academy from 2000 to 2001, and Asian Trade Management at Rotterdam University of Applied Sciences from 1998 to 2000.