Roderik van der Heijden

Roderik van der Heijden is an accomplished marketing professional and entrepreneur with extensive experience in the motorcycle industry. Currently serving as the Marketing Manager at TracTive Suspension BV since January 2024, Roderik specializes in high-end suspension systems for premium automotive brands. As the founder and owner of Adventure Attack and Supermoto Central, Roderik has created influential platforms for adventure and supermoto enthusiasts. Previously, Roderik held key roles at REV'IT! Sport International, including Brand Marketing Manager and Senior Brand Relations Manager for Adventure & Urban. Earlier career experiences include positions as a Graphic Designer at RTL and freelance motion graphics roles, following a Bachelor of Arts degree from HKU.