Christina "CJ" Joiner

Who grows up wanting to be in the multifamily industry? "Not I," says the girl who majored in broadcast journalism while working as a part-time leasing agent at her off-campus student housing apartments. Fast forward to many years post-college, her multifamily tenure allowed her to experience it all. From zero industry aspirations to changing the multifamily industry, CJ's life and professional experiences make her a franchise player in the organization by being able to adapt, pivot, and change our business model.

Moving every few years was expected as the daughter of a retired US Marine and sister of a Captain in the Air Force Reserves. Once promoted to property manager, moving every year from one lease up to another from coast to coast created lease-up records while learning about the development side of the business. As national operations director, the weekly travel to different markets for new developments, acquisitions, and dispositions is part of my unique education. In this role, CJ serviced underperforming properties by quickly assessing the situation, making practical changes, and implementing effective strategies, which foreshadowed her REV™'s future.

The change from operator to realtor, responsible for her income, high-impact sales activities, and the entrepreneurial mentality she never knew had surfaced. CJ's multifamily experience became valuable to her career as a Texas Realtor, and the entrepreneurial mentality of feast or famine kicked in. This same mentality carried over when REV™, a brand-new concept and the first of its kind, was presented to CJ. Combining 19+ years of multifamily experience with her newly acquired entrepreneurial mentality made REV™ a no-brainer. As REV™’s Director of Business Development, PR & Marketing at REV™, CJ was given a stage to put REV™ on the map.