Nikita Wilson-Gueye

Nikita Wilson-Gueye is a seasoned marketing professional with extensive experience in digital and integrated marketing communications within the beauty industry. Currently serving as the Sr. Director of Integrated Marketing & Communications at Revlon since July 2023, Nikita has previously held roles such as Sr. Director of Social Media & Influencer Strategy at Sally Beauty and Executive Director of Content & Communication at NuFACE. With a notable tenure at L'Oréal, including positions as Head of Digital Content & Social Media for Hair Care & Hair Color and Director of Content at L'Oréal Paris, Nikita developed successful content strategies that significantly boosted engagement and performance metrics. Additionally, experience at agencies like Huge and iCrossing contributed to a robust skill set in managing digital content and social media initiatives, further enhanced by creative endeavors as a founder of a fashion and beauty blog. Nikita holds a Bachelor's degree from American University.