Joseph Hernandez has a diverse work experience with a strong background in digital marketing. Joseph is currently working as the Vice President of Digital Marketing at Revvnue, a position they started in 2020. Before that, from 2019 to 2020, Joseph served as the Director of Marketing Intelligence and Digital Media at Adcetera, where they led a team and specialized in B2B lead generation and B2C healthcare. Prior to that, they worked as a Senior Campaign Manager at Iconic Industry Inc from 2018 to 2019, where they led digital marketing efforts for technology clients.
Joseph also has experience at Acronym, where they held two roles. From 2017 to 2018, they worked as a Product Manager, leading strategic partnerships and creating an SEM auditing tool. Joseph was also a PPC Manager from 2016 to 2017, where they managed global digital search initiatives for clients like Accenture and SAP.
Before Acronym, Joseph worked as a PPC Manager at Online Marketing Group from 2015 to 2016, managing a $1.1M PPC spend for multiple campaigns. Prior to that, they were a Digital Marketing, SEO/PPC Manager at Neal Richardson Datta Attorney at Law P.C. from 2012 to 2015, where they successfully lowered Cost Per Click, improved user experience, and increased organic search ranking.
Joseph also has internship experience at Coty Prestige, Givaudan, and Carlson Ventures Enterprise. Joseph worked as a Brand Management Intern at Coty Prestige in 2010 and as an Intern in Strategic Business Development at Givaudan in the same year. In 2007, they served as a Product Development Associate at Carlson Ventures Enterprise. Additionally, Joseph worked as a Product Development Consultant, New Media at The Citizens League in 2007 where they conducted market research and developed brand positioning and marketing strategies.
Overall, Joseph Hernandez has had a successful career in digital marketing with experience in various roles and industries.
Joseph Hernandez earned a Bachelor of Arts (BA) degree in Entrepreneurship from Houston Christian University - Archie W. Dunham College of Business between 2001 and 2003. Joseph then pursued a Master of Business Administration (M.B.A.) degree in New Venture Financing from the University of Minnesota - Carlson School of Management, completing it from 2006 to 2008. Finally, from 2009 to 2011, they attended the Fashion Institute of Technology and obtained a BS degree in Cosmetic and Fragrance Marketing.
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