Shay M.

Shay M. has a diverse work experience spanning multiple industries and roles. They began their career at National Commerce Bank Services as an Asst. Vice President, Trainer & Consultant, where they worked as a B2B consultant and lead training manager. They then moved on to R.J. Reynolds, where they served as a Senior Business Unit Head, leading a newly formed business unit and focusing on higher margin product lines.

After that, Shay joined Visa Inc. as a Senior Director, Marketing Consulting, bringing consumer package goods brand marketing expertise to a B2B role. They were later promoted to lead teams for Visa's signature accounts. Following their time at Visa, Shay co-founded Savveo, an internet start-up, where they served as VP of Marketing and Advisor. They played a key role in taking the company from concept to commercialization and were involved in various aspects of the business operations.

Next, Shay joined CertusBank as a Senior Vice President, Head of Marketing, where they were responsible for advancing the marketing efforts of an early stage financial institution. They focused on building a proactive, customer-centric marketing function and developing compelling brand marketing strategies.

At R.J. Reynolds, Shay returned to the company in a different role as Senior Vice President, Head of Modoral Brands, Inc., before being promoted to Senior Vice President, Business Communications and Sustainability at Reynolds American Inc. in 2021.

Overall, Shay M. has a wealth of experience in marketing, business development, leadership, and strategic planning across various industries.

Shay M. obtained a BA in Business Administration from Rhodes College between 1988 and 1992. They later completed an MBA in Marketing at the Haslam College of Business at the University of Tennessee from 1997 to 1999.