Luis Marcelo Rodriguez Aliaga

Luis Marcelo Rodriguez Aliaga is a seasoned professional in data analysis and marketing, currently serving as a Senior Data Analyst at RGA since April 2019, specializing in market segmentation and performance measurement frameworks. With an extensive background in ecommerce and digital marketing, Luis has held a managerial position at SOFTD since 2008, focusing on graphic design, corporate branding, and digital marketing campaigns. Prior experience includes a Business Consultant role at Havas Media Group, where responsibilities encompassed campaign dashboard development and social media analysis using various programming languages. Additionally, Luis worked as a Digital Marketing Specialist at Icarus Music, where efforts focused on SEO improvement, brand positioning, and digital presence enhancement. Luis Marcelo Rodriguez Aliaga holds a degree in Commercial Engineering from Universidad Empresarial de Los Andes and a general engineering degree from Universidad de Los Andes, both completed between 2003 and 2007.