Sunny Lee

Sunny Lee is an experienced Associate Strategy Director at R/GA, having advanced through various roles since December 2014, including Senior Strategist and Manager of Marketing Sciences. Sunny has led marketing initiatives across diverse clients, focusing on audience segmentation, media strategy, and campaign measurement. Notable achievements include consulting on a gender equality campaign, optimizing media strategies for a Las Vegas hotel, and developing performance metrics for well-known beer brands. Earlier career experiences include internships at Edelman, Creative Coworking, and Accion Chicago, where Sunny honed skills in digital analytics, marketing, and communications. Sunny holds a Bachelor of Arts in Economics and Psychology from Northwestern University and attended the International Summer Institute at Seoul National University.