Amber Lee Jie Rou

Amber Lee Jie Rou currently serves as a Senior Business Analyst at RHB Banking Group, focusing on Group Digital Transformation and Innovation since September 2019. Proficient in tools such as JIRA and Confluence, Amber specializes in requirement gathering, design thinking, and customer journey mapping, collaborating with various teams including UIUX design, developers, and compliance. Prior to this role, Amber worked at CIMB from September 2013 to September 2019, holding positions such as Assistant Manager in Consumer Strategic Management and managing strategic projects and events. Amber holds a Bachelor's degree in Accounting and Finance from the University of Melbourne, completed from 2010 to 2012.