Ged Mirfin is an experienced Data Analytics and Customer Insight Consultant, as well as a Marketing and Communications Strategy Adviser with a freelance career since July 2011. Mirfin has a diverse portfolio of projects, including market profiling for mature markets, business intelligence implementation, and customer segmentation for major organizations. In addition to consultancy work, Mirfin serves as a Conservative Councillor on Ribble Valley Borough Council and has held multiple leadership roles within the Conservative Party, focusing on campaigning strategies and public relations. Mirfin also contributes to community initiatives as a member of the Clitheroe Town Team and has played a significant role in various political campaigns, including the Vote Leave campaign. Educational qualifications include a PhD in International Relations Theory and an MA in Defence Studies, both from the University of Hull, combined with a BA in Politics.
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