Laurent Bourscheidt

Vice President Marketing at Ricardo Beverly Hills

Laurent Bourscheidt has over 30 years of work experience in various creative and leadership roles. Laurent is currently the Vice President of Marketing at Ricardo Beverly Hills and has been with the company since 2018. In this role, they oversee and manages all digital, print, and motion creative output for multiple brands. Laurent also leads and mentors a team of designers, photographers, copywriters, and external creative vendors.

Before their current role, Laurent founded their own design company called L+B Design in 2014. As the Founder and Creative Director, they provided strategic recommendations and creative direction to a range of local and global organizations. Their work included identity design, website development, social media management, and coffee table book design.

Prior to starting their own company, Laurent worked at Persona as the Senior Vice President of Brand & Creative. During their time there, they led the initial branding and marketing development for the brand and contributed to raising $5 million in funding. Laurent also developed and built the Affiliate Marketing and Referral programs.

Earlier in their career, Laurent held positions at Clarisonic, STC Associates, Bijoux and Watches, Swiss Time Promotions, Atelier Jean Nouvel, and G2A Architecte. These roles allowed him to develop their expertise in creative direction, brand development, and architectural design.

Overall, Laurent Bourscheidt has a well-rounded background in creative leadership, strategic planning, and brand development across various industries and companies.

Laurent Bourscheidt holds a Master's Degree in Architecture from Ecole d'Architecture de Paris-Val-de-Seine. Laurent obtained this degree at an unspecified time. Additionally, they have received several additional certifications throughout their career. In 1997, they obtained the "Architecte DPLG" certification from the French Ministry of Culture. In 2014, they completed the "UX/UI Fundamentals" certification from Aquent. Most recently, in March 2021, they completed the "User Experience (UX) for Non-Designers" certification from LinkedIn.

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