Hernando Florez

Hernando Florez is an accomplished executive with extensive experience in commercial strategy and operations, currently serving as the Commercial Vice President at RICARDO PEREZ S.A. since July 2010. Florez has successfully designed and executed strategies for the Commercial Division, overseeing operations across multiple channels including Fleet, Retail, and Used for both Toyota and Lexus brands. Previous roles include Toyota Brand Manager, where Florez achieved significant market share and profitability, and Lexus Brand Manager, responsible for the brand's introduction to the Panamanian market. Earlier experience includes leading the National Metrology Center of Panama at CENAMEP AIP and serving as a resident engineer in the construction sector, managing projects exceeding US$10 million. Florez holds an MBA from INCAE Business School and a degree from Universidad Tecnológica de Panamá.