Matthew Peat

Matthew Peat is a seasoned professional with extensive experience in strategy, insights, and category management, currently serving as the Director of Strategy & Insights at Richmond Marketing since July 2016. Peat has played a pivotal role in embedding insight-led decision making into organizational culture, leading to the successful launch of the Advise Platform in February 2023. Previous positions include Head of Category & Shopper Insight and Senior Category Development Manager at Richmond Marketing, Advisory Board Member at RecommenderX, and Category Development Manager at LEGO Group, where contributions led to multiple awards. Peat’s earlier career includes senior roles at NielsenIQ, IRI, Colgate Palmolive, DB Breweries, and New World Supermarket, demonstrating a strong track record in delivering strategic insights and driving category development across various sectors. Peat holds a Bachelor of Science degree from the University of Otago.