Guillermo Prandi Martínez

Guillermo Prandi Martínez is a highly experienced technology leader currently serving as Senior Engineering Lead for Telematics at Ridecell, where the focus is on reimagining transportation systems. Prior to this role, Guillermo held various significant positions at SIF America S. A. from 1995 to 2022, including Technical Advisor, CTO, and R&D Manager, where efforts were concentrated on technological growth and innovation in electronic tracking devices and the foreign exchange sector. Additional experience includes roles as Senior Developer and Systems Administrator, as well as freelance work in translation and subtitling services for DVD productions. Early career contributions involved developing software solutions for major clients, including pioneering work on modem firmware for the Sinclair SX Spectrum.