Alex Weetch

Creative Strategy at Right Formula

Alex Weetch is a seasoned professional with extensive experience in creative strategy and brand development. Currently, Weetch serves as Co-founder and Creative Strategy lead at COR:US Effervescent Cocktails, contributing to the creation of Sparkling Rum Punch, and holds a position as Creative Strategy at Right Formula Caribbean, focusing on sports activation and meaningful event creation. Weetch has a strong partnership role at Dakota Ross, leveraging strategic expertise for impactful experiences. As the founder of Alex Weetch Consulting, and a previous founder, illustrator, and author of the children’s book "Eggbert Egg Fulfils their Destiny," Weetch has demonstrated a multifaceted career spanning various strategic roles in well-known companies such as R/GA and Naked Communications, with a solid educational background from Royal Holloway, University of London, and Barbados Community College.

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