Ant Crook

Ant Crook is a seasoned analytics professional with extensive experience in digital analysis and customer insights. Currently serving as the Head of Analytics at Rightly since April 2022, Ant previously held roles including Digital Analyst at cinch and Senior Digital Analyst at The Co-operative Bank plc, where a focus on e-commerce enhancements and customer experience improvements was notable. Ant's earlier career includes positions such as Digital Channel Analytics Manager at RBS and Analytics and Insight Manager at MEC, demonstrating a strong capability in interpreting complex data to elevate user engagement and conversion rates. Educational qualifications comprise an MSc in Psychological Research Methods from The Open University and a BSc in Psychology from The Manchester Metropolitan University, supplemented by professional certifications in marketing and research methodologies.