Martine Hulshof

Martine Hulshof is a seasoned marketing professional with extensive experience in the arts and cultural sector. Currently serving as a Senior Marketing Medewerker at Rijksmuseum since June 2018, Martine is responsible for managing marketing campaigns for exhibitions. Prior roles include Marketingadviseur at ProBiblio, where responsibilities encompassed strategic marketing planning and community engagement for libraries in Noord- and Zuid-Holland, along with projects like the opening of the Bibliotheek op het station Rotterdam. Martine's background also features a Marketing & PR role at DeLaMar Theater and project management at SOLD OUT Amsterdam, a marketing agency catering to cultural organizations. Martine holds a Post-HBO degree in Digital and Online Marketing from Beeckestijn Business School and a Master’s degree in Arts Management from the University of Groningen.