Michael Gitahi

Michael Gitahi is a seasoned professional with extensive experience in sales and distribution management within the PayTV industry. Currently serving as General Manager at Rise & Learn Global since November 2022, Michael previously held key roles at MultiChoice Group, including Sales Manager overseeing operations in 33 countries and Sales and Distribution Manager for Multichoice Kenya, where notable achievements included generating $19 million in subscriber base growth and achieving record YoY sales growth. Michael’s career also includes experience as DStv Sales Manager and Franchise/ Agents & Distribution Manager for the East Africa region, complemented by an Assistant Account Manager role at Samsung Electronics. Educational qualifications include a Master’s Degree in Business Administration with a focus on Global Management and various certifications in leadership and marketing from reputable institutions.