James Fowler

James Fowler is a seasoned professional with extensive experience in digital marketing and e-commerce strategy. Currently serving as the Senior Digital Assortment Manager at Rithum since September 2021, Fowler drives revenue growth through tailored assortment expansion strategies and maintains strong relationships with retail partners. Previously, as the Senior Digital Strategy Manager, Fowler provided strategic advice to global brands on various e-commerce approaches while analyzing market intelligence. Fowler's background includes senior marketing roles at OTO Development, where market-based strategic plans were created for a significant portfolio, and freelance graphic design projects for Bon Secours Health System. Additional experience encompasses creative services management for GREENVILLE DRIVE, content production for the University of South Carolina athletics, and a degree in Arts, Entertainment, and Media Management from the University of South Carolina.