Charlotte Berkel

Charlotte Berkel is a Junior Brand Managerin at Ritter Sport as of May 2023, with a solid background in social media and influencer marketing. Prior experience includes a role as Werkstudent TikTok Management at Paul Valentine from September 2022 to April 2023, where responsibilities encompassed developing and executing a comprehensive content strategy, managing the TikTok channel, and fostering partnerships with creators. Earlier, Charlotte served as Werkstudent Content und Influencer Marketing at Paul Valentine, focusing on content planning and collaboration negotiations. Additional experience includes an internship in Online Marketing at BMW Group in 2019, where Charlotte was involved in managing internal communications and marketing campaigns. Educational qualifications include a Master's degree in Management from the University of Mannheim and a Bachelor's degree in International Marketing from Pforzheim University, complemented by international study at Yuan-Ze University and Ewha Womans University.