Douglas Piccinnini

Creative Director at River Avenue Digital

Douglas Piccinnini has a diverse work experience across various industries. Douglas most recently worked as a Senior Writer & Creative Manager at River Avenue Digital, where they collaborated with clients to drive creative breakthroughs and develop brand defining stories. Prior to that, they served as a Writer & Creative Lead at the same company.

Douglas also worked as a Consultant & Writer at Cooking & Drinking, where they created and deployed creative copy, procedural documentation, market research, and branding elements. Douglas collaborated across departments to update content on internal and external platforms.

Douglas also gained experience as a Marketing Content Specialist at Tyndale Company, Inc., where they developed copy for FR clothing and Managed Apparel Service needs and responded to RFP and RFI requests.

Additionally, Douglas served as the Director of Retail Operations at SoCo Creamery, overseeing retail staff, customer relations, internal communications, purchasing, inventory, and financial documents. Douglas also built brand awareness through market research, merchandising, and educational campaigns.

Douglas was also the Director of Food And Beverage at RobustWealth, where they oversaw food and beverage planning and service, internal relationships, B2B contracts, payments, messaging, and inventory.

Douglas founded and co-owned Poor Farm Food, a culinary establishment, and worked as a Chef Owner. Douglas also managed day-to-day operations, recruitment, training, financial reporting, and merchandising at Rojo's Roastery.

Throughout their career, Douglas has demonstrated expertise in creative writing, content development, branding, retail operations, and strategic planning.

Douglas Piccinnini's education history includes a Bachelor's degree in English Language and Literature from Rutgers University–New Brunswick, which they obtained from 2000 to 2005. In 2003, they also participated in the International Studies Program at the University of Sussex, focusing on English Literature. Later, from 2007 to 2009, Douglas pursued a Master of Fine Arts degree in English Language and Literature from New England College. Additionally, in 2011, they attended the International Culinary Center and completed the Grand Diploma program in Culinary Arts.

In terms of certifications, Douglas obtained the Choke Saver Course certification from the Berkshire County Boards of Health Association Inc in September 2019. Douglas also holds a ServSafe Food Handler certificate from the National Restaurant Association, obtained in September 2018. Douglas further obtained an SEO certification from the HubSpot Academy in May 2022. However, it is important to note that there is mention of an Allergen Awareness Training certification, but the specific details regarding the institution and the month and year of obtaining the certification are not provided.

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