Joe Rivera

Joe Rivera is a seasoned professional with extensive experience in various leadership roles across the finance and marketing sectors. As the Founder of Mad River Marketing Enterprises, LLC since July 2023, Joe also serves as a Group Health, Medicare & Employee Worksite Benefits specialist at Rivera Insurance Agency from January 2024. Additionally, Joe functions as a Business Advisor at Joe Rivera & Partners and an Agency Partner of LetzChat at El Charlar - Universal Chit Chat, both starting in November 2023 and September 2023, respectively. Prior to these roles, Joe held prominent positions such as Vice President at Alliance Funding Group and Celtic Commercial Finance, and Managing Director at Vantage Financial. Joe’s career in the leasing industry includes notable roles as Vice President at GoWest Leasing and Regional Account Manager at Celtic Leasing Corp. Joe holds a Bachelor of Business Administration from Vanguard University of Southern California, obtained between 1994 and 1998, following studies at Whittier Christian High School from 1990 to 1994.