Cristina Daroca

Cristina Daroca is a highly accomplished marketing professional with extensive experience in demand generation and marketing strategy across various technology sectors. Currently serving as Senior Director and Head of Americas Marketing at Riverbed Technology, Cristina has achieved significant success, including a remarkable 95% increase in marketing-sourced pipeline in 2023 and managing a $5M annual budget with consistent 30x ROI. Prior roles include Director of Global Demand Generation at Aternity, where Cristina successfully transformed marketing-contributed pipeline from 4% to 30%, and Senior Manager in growth marketing roles at DataRobot, Mighty AI, and LevelUp, contributing to substantial increases in lead generation and sales growth. Cristina holds an MBA from IESE Business School and a BSc in Environmental Sciences from Universitat Autònoma de Barcelona. Additionally, Cristina is an active member of professional marketing communities such as ForgeX and Peak Community.