Michael Bassal

Michael Bassal has extensive experience in sales and business development within the music and entertainment sectors. Currently serving as Sales Team Lead EMEA at Riverside.fm since December 2021, Michael has a proven track record of driving significant new business growth and successfully managing enterprise client acquisitions. Prior experience includes leading European expansion as Business Development Manager EMEA at Tradable Bits from December 2018 to December 2021, where Michael identified new sales channels and structured strategic deals within the sports and entertainment industries. Michael's achievements include expanding international operations, developing notable partnerships with major clients like Live Nation and Ticketmaster, and initiating a new artist vertical. An active public speaker, Michael has presented at events such as Soccerex Connected and Music Tectonics, bringing expertise in fan engagement and marketing. Michael holds a Master's degree in Global Entertainment and Music Business from Berklee College of Music and a Bachelor of Arts in Audio Production from SAE Institute of Technology - Milan.