Beth R. Grossfeld

Beth R. Grossfeld has an extensive work experience spanning over two decades. Beth R. is currently working as the Assistant VP of Marketing at RiverSpring Living since October 2021. Prior to this, Beth served as the Digital Marketing Lead at G4S from December 2020 to October 2021, where they focused on implementing automated marketing processes and delivering personalized experiences to prospects and customers.

Before joining G4S, Beth held the position of Vice President of Branding & Engagement at a social justice start-up from October 2019 to September 2020. Beth R. played a crucial role in establishing the Blue Reine brand and developing an integrated marketing and communications strategy.

Beth's earlier career includes a long tenure at Bed Bath & Beyond, where they served as the Senior Marketing Manager of Integrated Brand Communications from an unspecified date in 2006 until July 2019. During their time there, they led the implementation of innovative marketing programs and served as the business lead for the Omni Channel strategy.

Prior to Bed Bath & Beyond, Beth worked at Wunderman as a Management Supervisor, overseeing various creative development and production aspects for clients such as CitiCards. Beth R. also held the position of Account Supervisor at Grey Direct and Senior Account Executive at DraftWorldwide.

Overall, Beth R. Grossfeld has demonstrated expertise in marketing, brand development, integrated communications, and strategic leadership throughout their career.

Beth R. Grossfeld obtained a Bachelor of Science degree in Radio and Television Advertising from Ithaca College.