Gary Gaines is an experienced executive with a robust background in sales and operations across various industries. Currently serving as Vice President of Sales at Rivian since March 2024, Gaines previously held the position of President at GLOSSLAB. A notable tenure at CrossFit, Inc. included the role of GM for Affiliates/International, while prior experience at SoulCycle Inc. involved leadership as SVP of Global Operations & Studio Experience. Gaines has also contributed to Lyft as Vice President of Global Operations and held significant roles at Tesla, Enterprise Holdings, and other organizations. Educationally, Gaines holds a Bachelor of Arts in Political Science and Government from St. Lawrence University, completed in 2005.