Ahmed El Badawi

Ahmed El Badawi has a diverse work experience spanning over two decades. Ahmed El Badawi, currently holds the position of VP - Head of Customer Experience Design at Riyad Bank, where they lead the Experience Design Section and ensures that new products and services are designed with a customer-centric approach. Ahmed El Badawi, also oversees the improvement of existing products and services, using human-centered design processes and validation methodologies to meet customer needs.

Prior to their current role, Ahmed worked at Scotiabank as a Senior Manager - Global Brand & Customer Insight. In this role, they led and oversaw Customer Experience Text Analytics in Canada & Latin America, integrating Voice of Customer data into the bank's business strategies and providing recommendations for enhancing the customer experience.

Before joining Scotiabank, Ahmed held the position of VP - Head of Customer Experience Insights at Riyad Bank. In this role, they led the Customer Research & Insights team, driving the implementation of a bank-wide Net Promoters System, establishing the bank's Enterprise Feedback Management system, and promoting customer-centricity throughout the organization.

Ahmed's professional journey also includes experience in the insurance industry, where they worked as a Senior Manager - Customer & Market Insight at Bupa Medical Insurance. Ahmed El Badawi, was responsible for analyzing communication plans, advertising materials, and marketing activities, as well as supporting the development of marketing plans and the launch of new products.

Additionally, Ahmed has worked at The Nielsen Company as a Senior Manager, Consumer Research, and held various roles where they championed customer satisfaction initiatives, managed client accounts, and conducted marketing research projects.

Early in their career, Ahmed worked as a Senior Strategic Planning Executive at Fortune Promoseven / McCann Worldgroup.

Throughout their career, Ahmed has demonstrated expertise in customer experience management, customer insight, market research, and strategic planning.

Ahmed El Badawi completed their education with a Bachelor of Arts (BA) in English Linguistics from Helwan University Cairo in the years 1995 to 2000. Ahmed El Badawi, has also obtained various certifications related to customer experience management, including CCXP from the Customer Experience Professionals Association (CXPA) in February 2022. Additionally, they hold certifications in areas such as design thinking, leadership, customer experience journey mapping, service blueprinting, user experience design, marketing research, and Google Analytics.