Gareth Cops

Gareth Cops is an experienced CRM professional with a diverse background in loyalty marketing, omni-channel campaigns, and customer journey strategy across various industries. Currently serving as the CRM Team Lead at Royal London since January 2023, Gareth previously held the position of CRM Lead at Gobsmack, where responsibilities included loyalty marketing and data analysis. Additional experience includes roles as Senior CRM Manager at Vibe Tickets, where Gareth utilized Salesforce Marketing Cloud for multi-channel marketing, and CRM Manager at Zopa, overseeing a complete overhaul of CRM platforms. Earlier career highlights include positions at Ford Motor Company and Mercedes-Benz UK Ltd, providing insights into multi-channel marketing strategies. Gareth holds a BA (Hons) in Writing and Publishing from Middlesex University and a BTEC National Diploma in Marketing from South East Essex College.